Supreme Court acknowledges the New Outdoor Advertisement Policy in Delhi

The Supreme court on Thursday accepted Environment Pollution Control Authority’s (EPCA) report which stated that the city must have an approved policy for outdoor advertisements as lack of such a policy has led to huge irregularities and loss of revenue for the municipal agencies.

It is also a cause of concern for the safety of the commuters. A bench of Justices M B Lokur and Deepak Gupta directed rapid implementation of the new policy framed by the EPCA, which has put  a ban on advertisements which distracted road commuters particularly promoting “nudity, racism, drugs cruelty to animals and any kind of violence.”

The new 2017 policy also mentions, “The sign boards should be non-reflective such that they do not flash or glare at drivers on the streets. They should not use reflective surfaces as mirror foils as the use of such material is usually disruptive to traffic and can be hazardous to drivers.”

It also noted the submissions of the amicus curiae, who assisted the court, that the hoardings on railway bridges, flyovers and foot-over-bridges should be handled with utmost care and all efforts must be made to avoid visual clutter and ensure the safety of the people as well as aesthetics.

The court also said that no advertisement shall be erected, exhibited, fixed or retained “upon or over any land, building, wall, hoarding, frame, post or structure or upon or in any vehicle or shall be displayed within the jurisdiction of municipal corporations of Delhi or the New Delhi Municipal Council without written permission of the commissioner or the chairman of respective body”.

It should soon be implemented. This will bring in uniformity in the advertisement pattern throughout Delhi.

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